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Originally Posted by BuzzTrader But people show up at my door after spending tens of thousands on flash websites and then having long time customers telling them they can't figure out or view their website.
Not every person has windows vista and not every person has broadband. Most people are lucky to access e-mail and they don't want to learn to program to buy a car.
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An interesting tidbit I noticed the other day on several of my auto dealer client sites - The number of people accessing the dealer sites via dial-up was only around 5%. Lower than I expected, especially since many of my customers are in rural areas. I believe design elements are important in terms of creating a professional image, however this doesn't mean creating crazy sites that require downloads, etc. Even at just 5% of users with dial-up connections, if the dealer has 10,000 unique visitors a month, that's 500 customers that will probably back out of the site when it takes too long to load the pages. Would a car dealer turn away that many customers if they showed up to the lot? Not on your life!