Quote:
Originally Posted by bhoecht 
Now what if a car dealer's web presence (website, SEO, SEM, Ad words, url masking, etc.) also had a "click thru to buy" experience behind it?  |
We had a dealer back in November of last year request this, and we thought he was crazy (he is a little bit actually). This was one of those customers who was adamant in having exactly what he envisioned, no matter how bad the design is or much we tried to talk him out of it. His site is aesthetically the worst one we've ever done, but it's exactly what he wants. When he said he wanted a way for customers to purchase a vehicle (city and state taxed tacked on to retail price, processing fees, etc.) we said nobody would ever do that. To date, nobody has, however this dealer wanted a second option that has worked pretty well. In addition to the "buy it" option, we also developed a means for customers to pay $50 using their credit card online to hold the car. If they arrive and it's not as described, their money will be refunded. We had a few discussions as we developed this that nobody would ever do that, and to our amazement a customer did it on the very first day the site went live. I guess the lesson learned is that sometimes the dealers really do know more about the internet customer than the web providers, but not often!
