When looking at dealer websites I commonly shake my head and say 'why??'. They are terrible at getting organic traffic and virtually no
SEO practices are employed.
The following is a good reference to follow when purchasing a site. Ask the builder questions based on this list. In the long run, if your page is built by these guidelines, you will save lots of money on web advertising campaigns and enjoy much more organic traffic on a daily basis.
15 Minute SEO List - Learn how to SEO
Something in particular dealers should keep in mind when getting the latest and greatest FLASH website that cost them many thousands of dollars:
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A Flash home page Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.
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