The best part is that it
really applies to auto dealers..
The main problem with car dealersships is that there are only so many keywords to cars and only so many things that the end user searches under..
That said... if a customer cannot find you online to check you out, you are shooting yourself in the foot.
If you have no idea waht
SEO is about, and your website is not paying for the price of the server, then you are best getting a professional to take care of it.
I recommend
DragonSearch Marketting.