What would you say that the ultimate measure of LB campaign effectiveness is – Sales, Sign-ups, Page Views, Search Engine Hits?

I think AC LB subscribers could use a clearly defined “measure of success” a "yard stick" to measure their efforts against. I realize that we are clearly in the business to sell cars so my focus is a goal of more sales.

What do you use as a measure of effectiveness for a campaign like this?

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CRM Admin. | Classic Cars Auto Group | t 856-424-5300 x449 | m 856-297-8228 | email gkociuba@classiccarsautogroup.com

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Awesome question, Gene!

I think about this a lot and you nailed it on the head...

The ultimate measure of effectiveness depends on your goals and expectations. These goals and expectations must be clearly defined and understandable to everyone. Despite everyone's efforts, these tangibles can be evasive, I think, too.

Our LB Promo Pages are designed to impact all of the areas you stated. If you goal is more sales, then we need to design a road map that shows how sign-ups, page views, and search engine hits affect sales.

If you think about it, more sales is not really a goal. There is no identifiable starting point or end point in "more sales".

Increasing the number of units sold by 2% in the next 45 days however would be a real goal. But to tie this in with List Builder we have to further define the goal.

For instance, if we know that 3-5 new sign-ups a day to our Insider List (90-150 a month) increases sales by 2% each month, we could set that as a goal. We then would set expectations.

I am just throwing out these numbers but if you look at the last page of your Service Agreement there are blanks to fill in for us to specify these things with you.

Maybe we should do that?

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Ryan Gerardi