Times are tough all over, LOL.



<http://www.hollywoodreporter.com/hr/...sion/news/e3ib
51a5e93dda16ab762643dc9d492a241>


NEW YORK -- Barack Obama will pay NBC and CBS almost $1 million each for
the campaign's half-hour ad buy in primetime Wednesday, Oct. 29, less
than a week before the election.

According to papers available at CBS's headquarters in New York, the
campaign agreed Monday to pay $961,000 for the entire 8-8:30 pm time
period. It wasn't clear whether that was in pattern, meaning it would
run across all time zones at that period.

NBC will sell Obama the half-hour time buy for $891,250 gross and
$775,000 net, according to documents from NBC available at its 30 Rock
headquarters.

The agreed-upon prices are not what it would cost an average advertiser
for a half-hour time buy, which are extremely rare in broadcast network
primetime anyway. They are the so-called "lowest unit cost" that is
required under federal law.

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