"C. E. White" <cewhite@mindspring.com> wrote in message
news

XQxh.21189$w91.6159@newsread1.news.pas.earth link.net...
> OK, I found the actual survey on the Consumer Reports web site (requires a
> subscription).
>
> "To learn how Americans perceive automobile brands, the Consumer Reports
> National Research Center conducted a random, nationwide telephone survey
> from Nov. 30 to Dec. 3, 2006, of 907 adults whose household owns at least
> one vehicle. Respondents were asked to name the best vehicle in each
> category."
>
> Here are the results in the various categories:
>
> Design/Style
>
> Ford 10%
> Toyota 9%
> Chevrolet 8%
> Chrysler 8%
> Honda 7%
>
> This really shocked me. I would have ranked them Honda, Chrysler, Ford,
> Chevrolet, and Toyota wouldn't have made the top 10
>
Just because you think the new Camry is ugly, doesn't mean everybody else
does. The rest of the lineup has its adherents, too.
I'm pleased to see Ford get a good mark here, however, because I happen to
like the design of the Five Hundred and the Fusion. We won't get one,
though. I'm willing to forgive and forget but my wife is not; no Fords for
us.
> Performance
>
> Toyota 13%
> Ford 12%
> Chevrolet 10%
> Honda 10%
> GMC 6%
>
> Another shocker - I would have ranked them Chevrolet, Chrysler, Honda,
> Ford, and Toyota wouldn't have made the top 10
>
You should drive the V6 Camry some time. Maybe people are imporessed by
good performance AND good fuel economy. Or maybe car buyers are starting to
think of fuel economy as a performance number. In fact, I do.
> Quality
>
> Toyota 19%
> Honda 14%
> Ford 12%
> Chevrolet 8%
> GMC 5%
>
> This one was not surprising. at all. Although most surveys indicate there
> is almost no significant difference in actual quality, perception would
> favor Toyota.
>
> Safety
>
> Volvo 23%
> Toyota 13%
> Ford 10%
> Honda 8%
> Chevrolet 6%
>
> I am not surprised Volvo was tops, but it is shocking that Toyota was
> second. Toyotas do well in some specific tests, but the many Toyota have
> relatively poor IIHS Injury Loss Rating. As a company, they don't rank
> second in Injury Loss Ratings by a long shot.
>
> Technology/Innovation
>
> Toyota 18%
> Honda 9%
> Ford 8%
> Lexus 7%
> Chevrolet 6%
> Mercedes-Benz 6%
>
> I suppose this must be totally based on hybrid vehicles. Otherwise Toyota
> vehicles can hardly be considered technological leaders. Most of the
> Toyota fleet is composed of designs that have changed very little in a
> decade.
>
Utter bunk. The 2007 Camry and the 2006 Rav, for example, were new designs,
not warmed over models. The Rav was introduced in '96, lightly refreshed in
'98 or '99, all-new for '01, refreshed in '04 and all new in '06.
And, we bought our Sienna in part because of the VVT engine, available in no
other minivan at that time. It had incredible zoom-zoom and I was amazed to
find it was the smallest engine in a minivan (exc the Mazda, which was also
surprisingly lively but smaller and lighter). I believe every Toyota car
came with a VVT engine in '01 (the Camry and Rav certainly did). I'm not
sure you could get VVT in any GM product at that time, except maybe
Cadillac.
Ford could lay a strong claim to this, though, as they also offer a hybrid
and offer CVTs in non-hybrid cars, too.
> Value
>
> Toyota 17%
> Ford 13%
> Honda 13%
> Chevrolet 10%
> Hyundai 5%
>
> Hmm, not sure about this one. My experience is that most Toyotas are
> overpriced compared to the others on the list. It is interesting that Ford
> did relatively well in most categories, but is having a lot of problems
> (at least according to the media) selling cars despite offering good
> vehicles at better prices.
>
I think this is reasonable. With Toyota, you get a lot of car for the money
and then it doesn't depreciate much or cost you an arm and a leg to keep on
the road. Ford does well in this category because they're offering a
reasonable amount of car for very little money.
> Brand Loyalty
>
> Toyota 78%
> Honda 60%
> Ford 51%
> Chevrolet 50%
>
I can readily believe this. Ford and Chevy are kept afloat by people who
will simply never consider Asian cars (other recent survey by J.D.Power on
national branding). Toyota and Honda do well because they've done well by
their existing customers.
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