Toyota Uses Incentives to Sell Tundra

Toyota Motor Corp. is using incentives to help sell its redesigned
Tundra pickup truck, including a program that provides dealers with
three $250 coupons for every regular cab truck in stock, The
Associated Press reported.

Dealers may apply the coupons in any combination, the Detroit Free
Press reported last Saturday. During the launch last month, the
newspaper said, the Japanese automaker was offering low-rate financing
and lease deals that were extended into March.

In a truck segment where incentives are common, Toyota wanted to stay
competitive, spokesman Bill Kwong said.

Toyota's incentives for the Tundra are at the low end of the truck
segment. Incentives on the Tundra averaged $1,647 per vehicle in
February, according to data compiled by Edmunds.com, a research site
for car buyers, AP said. L&MT

"C. E. White" <cewhite3@removemindspring.com> wrote in message
news:45f68701$1@kcnews01...
> Toyota Uses Incentives to Sell Tundra
>
> Toyota Motor Corp. is using incentives to help sell its redesigned Tundra
> pickup truck, including a program that provides dealers with three $250
> coupons for every regular cab truck in stock, The Associated Press
> reported.
>
> Dealers may apply the coupons in any combination, the Detroit Free Press
> reported last Saturday. During the launch last month, the newspaper said,
> the Japanese automaker was offering low-rate financing and lease deals
> that were extended into March.
>
> In a truck segment where incentives are common, Toyota wanted to stay
> competitive, spokesman Bill Kwong said.
>
> Toyota's incentives for the Tundra are at the low end of the truck
> segment. Incentives on the Tundra averaged $1,647 per vehicle in February,
> according to data compiled by Edmunds.com, a research site for car buyers,
> AP said. L&MT

Does that include leftover '06's?

Poor Toyota; they'll make hardly any money at this rate. Not. They could
write off the entire $1.5 billion they spent on the Tundra plant and still
make on the order of $12 billion for the year. Not that that's possible,
they will use the factory for something else, if necessary.



--
Posted via a free Usenet account from http://www.teranews.com

Even with incentives, the Tundra still costs thousands more than the better
built domestic trucks, similarly equipped.

mike


"C. E. White" <cewhite3@removemindspring.com> wrote in message
news:45f68701$1@kcnews01...
> Toyota Uses Incentives to Sell Tundra
>
> Toyota Motor Corp. is using incentives to help sell its redesigned Tundra
> pickup truck, including a program that provides dealers with three $250
> coupons for every regular cab truck in stock, The Associated Press
> reported.
>
> Dealers may apply the coupons in any combination, the Detroit Free Press
> reported last Saturday. During the launch last month, the newspaper said,
> the Japanese automaker was offering low-rate financing and lease deals
> that were extended into March.
>
> In a truck segment where incentives are common, Toyota wanted to stay
> competitive, spokesman Bill Kwong said.
>
> Toyota's incentives for the Tundra are at the low end of the truck
> segment. Incentives on the Tundra averaged $1,647 per vehicle in February,
> according to data compiled by Edmunds.com, a research site for car buyers,
> AP said. L&MT
>

As someone else pointed out in another thread "cost to drive home is much
different than cost to own".





"Mike Hunter" <mikehunt2@mailcity.com> wrote in message
news:HpWdnfohUIxtKWvYnZ2dnUVZ_rmdnZ2d@ptd.net...
> Even with incentives, the Tundra still costs thousands more than the
> better built domestic trucks, similarly equipped.
>
> mike
>
>
> "C. E. White" <cewhite3@removemindspring.com> wrote in message
> news:45f68701$1@kcnews01...
>> Toyota Uses Incentives to Sell Tundra
>>
>> Toyota Motor Corp. is using incentives to help sell its redesigned Tundra
>> pickup truck, including a program that provides dealers with three $250
>> coupons for every regular cab truck in stock, The Associated Press
>> reported.
>>
>> Dealers may apply the coupons in any combination, the Detroit Free Press
>> reported last Saturday. During the launch last month, the newspaper said,
>> the Japanese automaker was offering low-rate financing and lease deals
>> that were extended into March.
>>
>> In a truck segment where incentives are common, Toyota wanted to stay
>> competitive, spokesman Bill Kwong said.
>>
>> Toyota's incentives for the Tundra are at the low end of the truck
>> segment. Incentives on the Tundra averaged $1,647 per vehicle in
>> February, according to data compiled by Edmunds.com, a research site for
>> car buyers, AP said. L&MT
>>
>
>