The best way to get instant results in optimizing your dealership site is to invest in a helathy paid search engine campaign (SEM). Dominating both the local and regional markets on the search engines will generate more traffic to your site and dealership, as well as boost your page ranking. Google will recognize this, thus making your site more search friendly throughout time. SEO is great for your site, but dmeautomotive was right in the previous post, it can get complicated and can take months to boost your site ranking.
For instant exposure, I recommend doing paid advertising.
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