It's important to remember that automotive digital marketing is a process, not an event. While SEO certainly plays a key role in attracting traffic to your site, there needs to be attention paid to the content on your site. Does your site answer the implied question(s) of the people who found you via your SEO strategies? Are there strategically placed calls to action and incentives that will draw them to your store? We recently released a free ebook: Three Automotive Digital Marketing Tips that I think any dealership getting started with a new digital marketing plan will find valuable.
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