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Discuss Internet Marketing Basics Steps 1 + 2 + 3 in the Automotive Internet Marketing forum at Car Dealer Forums; It's important to remember that automotive digital marketing is a process, not an event. While ...
  1. #21
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    It's important to remember that automotive digital marketing is a process, not an event. While SEO certainly plays a key role in attracting traffic to your site, there needs to be attention paid to the content on your site. Does your site answer the implied question(s) of the people who found you via your SEO strategies? Are there strategically placed calls to action and incentives that will draw them to your store? We recently released a free ebook: Three Automotive Digital Marketing Tips that I think any dealership getting started with a new digital marketing plan will find valuable.


    › See More: Internet Marketing Basics Steps 1 + 2 + 3
    Michael Cirillo, Auto Velocity
    Attract, Engage, and Convert more qualified leads and sell more vehicles
    Download our free ebook: http://www.autovelocity.ca/automotive-digital-marketing-tips

  2. #22
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    Traffic to your site is a big part of it, but at the end of the day, leads and demos are what sell cars. It doesn't matter if they get the phone number from a craigslist ad or from a vehicle page on the newspaper. Getting a customer to hit a call to action is what is most important.
    Craigslist Anti-Ghosting Specialist, YouTube SEO For Cars, Web Guru...etc.

  3. #23
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    Marketing is not an easy job any more. Just in 10 years the compaction has been tripped in internet and people are trying as hard as they can to get good ranks in Google and other search engines.

  4. #24
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    Very good thread. And I'm glad to have joined this forum.

    SEO/SEM *is* a very complicated and detailed process. Google (and other Search Engines like Bing) are constantly changing their standards for what they look form in terms of page rankings. However, it is not always a case of taking a long time or a short time to show up very high in Organic (non-paid) rankings. I've done some SEO optimizations that took only a few days to move ahead of even Craigslist and others that have a longer ramp-up time. These are examples of long-tail and short-tail SEO optimizations and keywords. Organic SEO is far better than standard PPC (not including Behavioral Marketing) -- not only because it is FREE, but also because the eye moves from left to right anyways, and often times PPC only shows up on the right hand side.

    The key is in the intricate details and the overall Business Acumen of the person or persons doing your SEO. Just being a "techie" and not understanding the psychology -- or the "5 Primary Shopping Triggers" as I call them -- of what makes a prospect become a customer is key to making SEO actually work. It is a circle of a Buying Process that your customers may enter to buy - or exit without buying - at any part of the circle. As a Dealer, you have to ensure that all points are “locked in” on a Daily Basis. Just getting people to "click" on your ad, isn't the end-all to the process. It's only a very tiny (but necessary) step of it. As we used to say in the Retail World, you can spend $50K on advertising and have everyone in town show up at your door, but if you're not hitting their buying buttons from the moment they hit your parking lot, you're not going to sell anything.

    The big drop-off for most Dealerships I've worked with is that they don't fully understand that it's more than JUST about advertising. Or JUST about SEO. Or JUST about Social Media. Or JUST about pricing. It's about making sure that you've tweaked and polished the circle points at which your customers come in on -- and then ensuring that you don't have any weak links in that circle that cause them to exit. They may enter at "Ping", but leave at "Process".

    I work with them at ALL the points in the preparation, pricing, marketing, advertising, shopping and buying process. ANY one of those points could be the one that the customer drops out in. And someone in your dealership may be doing a fantastic job in one of the "Buying Triggers" while someone else is not and thus you've wasted a great deal of time, money, and/or knowledge. And that person doing the fantastic job may be ultimately - and perhaps unjustly- blamed for the lack of sales growth which could lead to them losing their motivation, being let go, etc. Thus, you've lost someone who was actually helping you.

    If I can help you out, feel free to contact me.

  5. #25
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    Digital Marketing is one of the best way to boost your business online presence.If online users can see you all over the internet, it will increase yourbusiness reputation which means your business is strongly reliable.
    NetStripes is an innovative OZ tech start up that specializes in helping small businesses successfully use the internet to consistently win more customers.

  6. #26
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    I agree with this but mostly, social media and content marketing have been very effective strategy so far
    Most Reliable Carfax Alternative Report, only $1 each, UNLIMITED for AUTO DEALERS Dealer program. Sign up now!
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