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Discuss Internet Marketing Basics Steps 1 + 2 + 3 in the Automotive Internet Marketing forum at Car Dealer Forums; This may be a little simple for some people, but I think it bears repeating. ...
  1. #1
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    Default Internet Marketing Basics Steps 1 + 2 + 3

    This may be a little simple for some people, but I think it bears repeating. I'll expand on each step in future posts to this thread if there seems to be the interest.

    There are 3 steps to successful internet marketing. It is not just about putting a web site together today, and selling more cars tommorrow. It takes a plan, organized effort and some time.

    Step 1) You have to get the traffic to your website.
    Heres a couple of easy ways...put your website address (url) on everything you have, your building, your uniforms, all your ads, your business cards and letterhead.This section also includes SEO (search engine optimization), PPC (pay per click programs) and more.

    Step 2) Once they are at your website, you have to turn visitors into customers.
    Yes, I know it's not easy. Your website has to have a goal first. Are you trying to get contact forms? credit applications filled out? What are you trying to accomplish? Then design and keep developing the site to attain those goals. Very few web providers are geared to improving your results. Take responsibility for the improvement yourself. If they won't help you, find someone who will.

    Step 3) Now that you have a contact form or credit application, what do you do with it?
    You need people with some additional training and understanding of the internet and how people use it. In addition, they have to have the resources (a CRM system perhaps) and the support of the rest of the staff to maximize appointments and sales. Having your salespeople do the contacts for your website is not the preferred route. You can double or triple your results, if you use dedicated staff for the contacting and appointment making tasks.

    Sound complicated, maybe. But in todays automotive retail world, you do not have a choice anymore. I'll be expanding on each step in future posts.
    How about some comments?


    › See More: Internet Marketing Basics Steps 1 + 2 + 3

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    Hi,
    Getting traffic to your site is not a big deal, just do social networking of your site, if you can otherwise assign this task to some professionals, dafinetly you will get a good response and it also insrease your customer.

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    I think,internet marketing is the best way to get more traffic.I am very glad to see such information, which I was searching for a long time.It's really helps to us.Thanks for sharing such a nice basic steps with us.

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    Internet marketing is to explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives.

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    SEO is definitely a great way to get traffic to your site, but it also gets complicated. Google has over 200 SEO factors that go into page rankings, and a majority of these aren't even known to the public. We recently did a blog on the basics of SEO, if you want to read some more. Some of these guidelines for what Google looks for and what they frown up change often so it's important to stay up to date on SEO before really diving in with it.

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    The condition was once less common and gets more common every year.Thanks for sharing informative post.
    simons.

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    Hi usedtoyota, if you are interested in learning more about SEO, there are plenty of resources at your disposal online. There are hundreds of SEO factors that go into Google's rankings, but we recently wrote a blog post over viewing recent and important changes in SEO. Feel free to check it out.

    In my opinion, one of the most important factors in a successful SEO strategy is simply staying on top of the developing trends and changes.

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    SEO is good in creating profiles and in promoting a website or a new business. SEO's not only do the off page but can also do the on page optimization. Using social networking or media site is one way of off page optimization

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    Hi,

    Search Engine's not only do off page but can also the on page optimization.


    Cheers

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    SEO is a painstaking process. The end result is worth all the trouble though. Remember the more content the better.

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