Most Dealerships are sitting on a goldmine of sales... without even knowing it...?
The bottom line truth is that there is a simple, easy way to uncover the mountain of profits that are lying dormant in your dealership.
Before I reveal the answer to you, let me ask you a question:
Did You Know That It Is 16 Times More Expensive To Attract New Customers Using External Marketing Than It Is To: 1) Get Referrals From Current Customers, 2) Increase Customer Retention, and 3) Have Your Current Customers Return To Choose More Services?
If we just focus on 1 of those 3 secrets right now – Customer Retention. You may think that just because you great pricing and service that your customers are plenty happy with you and would never dream of going anywhere else.
Well, you better change your thinking! Dealerships are getting more and more aggressive in their advertising and they have absolutely no problem giving your customers special offers to lure them away from you.
What's even worse is that studies done by large direct marketing organizations like Direct Marketing News, have found that for every month you DON'T make a meaningful contact with your customers and prospective customers ... there is a 10% reduction of their psychological relationship with you!
So if you're ignoring your current & previous customers and you have any smarter competitive dealers in your area then you will be losing sales. The only way to ensure customer loyalty and referrals is to NURTURE the relationship you have with all of your customers.
How can you do that if you only see them two or three times a year?
You should be sending out an entertaining, educational, response driven Newsletter each and every month! By doing so, you will captivate your audience and ensure you are their number 1 choice!
Combine this with email flyers of new, used or special priced inventory and you are taking a giant step forward in improving your customer retention, referrals and providing sales opportunities at their fingertips. A Win - Win Situation.
You shoold not send out a typical, automotive oriented newsletter that bores your customers to tears. Your customers don't care about the technical aspects of your dealership, they want and need to be entertained while being educated; not preached to and bored.
For an example - please email request to:
› See More: Car Dealerships - Hidden Goldmine