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Discuss The Benefits of Encouraging Employees to Use Facebook at Your Dealership in the Automotive Internet Marketing forum at Car Dealer Forums; Your employees are already some of the best brand ambassadors you have (this is especially ...
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    Default The Benefits of Encouraging Employees to Use Facebook at Your Dealership

    Your employees are already some of the best brand ambassadors you have (this is especially true of dealerships that have a great relationship with their employees) and are currently representing you. And in most circumstances, they are probably doing so completely unsupervised and without organization. When given direction and incentive (i.e., motivated), they can serve as your best marketers!

    Reported by Mckinsey/Thompson Lightstone, it has been stated that 67% of consumers purchasing decisions are influenced by word of mouth. When you harness your employees’ knowledge about your vehicles and dealership services, the success stories they posses and the rapport they have within their social network, it can result in one powerful sales environment. Why? Because your employees’ friends TRUST THEM! They believe that their friend knows what they are talking about and that their opinion matters. Your Service Manager’s friends surely believe that he is “the man” when it comes to car maintenance and repair.

    Also consider this: the average Facebook user has 200+ friends. If your dealership has 100 employees, of whom 20 of them use Facebook, your dealership has a potential 4,000 friends at your fingertips. So take advantage of it! Allowing your employees to use social media actually leverages existing assets to create opportunities.

    Additionally, social media can help your employees keep up with emerging trends and news within the automotive industry, increase their knowledge and position themselves (and ultimately your dealership) as a trusted resource. One of the most important reasons to engage in social media is to have constant interactions and to participate with others online in order to develop trustworthy relationships. Who do you buy stuff from in the “real world”? Your doctors…your accountant…your insurance agent? You trust them, don’t you? People feel better about purchases and transactions when they trust the person, company or brand. And how do companies do this? By consistently providing value, appearing to be like their customers and having similar interests. Social media is no different… it is about people and creating kinships. Thanks to social media, businesses can engage and interact with customers faster and in a more low-pressure environment…and your employees can facilitate this. Quite simply, social media can help strengthen the ties between your dealership, its customers and prospects, as well as among coworkers.

    Next up...How To Encourage Your Employees to Use Facebook

    ~ Missy Jensen, Social Media Manager @ DMEautomotive.
    Bio:

    Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!

    Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals

    Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at missy.jensen@dmeautomotive.com

    This blog was originally post at Automotive Direct Marketing Blog by DMEautomotive


    › See More: The Benefits of Encouraging Employees to Use Facebook at Your Dealership

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    Thank you for sharing mate, I guess Twitter is more productive than Facebook. I am saying this because Facebook is mainly oriented as social network for friendship and etc.

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    Quote Originally Posted by miyaw View Post
    Thank you for sharing mate, I guess Twitter is more productive than Facebook. I am saying this because Facebook is mainly oriented as social network for friendship and etc.
    Thanks for the reply, miyaw.

    Both serve roles that can benefit a dealership's automotive marketing efforts and can be optimized with their own advantages.

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    Incapacity benefit is paid to people who are long term sick or have a minor disability that affects their ability to work.

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    You can manage a good relationship with people by using social networking sites like Facebook, there is an option for a fan page also which can be used by you to promote your product.

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    There are pros and cons to putting a lot of time into your Facebook page. Some fail miserably, and others have a lot of success that can tangibly aid sales -- and I don't think that's 100% determined by the approach they take.

    In my experience, it seems that dealerships with super high-end inventory have the most success because they have the coolest photos and videos to share with their audience, and a Fisker Karma photo is just more shareable than the '06 Camry that you just picked up from auction. Supercar enthusiasts tend to know other people with the same interests, some of which have the money to actually buy your inventory. I think there's a similar effect that helps niche dealerships like RV and motorcycle dealers.

    But if your employees get social media and don't overload your fan page with sales-heavy messages, you can build a pretty good following no matter what you sell.

    One thing I'd definitely suggest if you want to make a buzz-generating fan page is to put your inventory there. A number of dealer marketing platforms offer this feature now. WebManager (by AutoManager) is a pretty good one, and it can sync with a DMS to update your listings as soon as they get added to your computer system.

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    facebook is very popular. Using this social media site can build rapor to the customer. Giving them an information about your product will be easier.

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    Facebook timeline fanpage can be a powerful tool for your business.

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    Has anyone used e-mails to generate customer interest?

    If so you can tell me the best way to go about it.

    thanks

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    Setting up a Facebook fan page to get over 300 targeted fans in less than one month.

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