As some may know, one of the new things out there right now in mobile marketing for dealerships are mobile apps (iPhone, Android, etc.). For those who may not be as familiar with them, it lets you see all of the new production models available along with picture slide shows, videos, and 360 spins of each vehicle. They normally have the dealerships name and information on the first screen of the app after opening and may sometimes include a link to their website.

What do people think about these apps, and do you think they are an effective sales tool along with increasing dealer recognition? Do you think they are worth it, or just a waste of time and money to implement? I would like to see what other people think.

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