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Discuss Importance of Connecting to Your Community to Market Your Dealership in the Automotive Internet Marketing forum at Car Dealer Forums; I am the Director of Advertising and Sales for a small company called Tournament Promotions. ...
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    Default Importance of Connecting to Your Community to Market Your Dealership

    I am the Director of Advertising and Sales for a small company called Tournament Promotions. I also have a Masters in Clinical Social Work and hold fundraising for charities and helping the community, close to my heart.

    With that said, I am want to encourage dealerships to get their name out in their community! As a part of my advertising experience when I have worked at events such as golf tournaments, if there is a dealership sponsor THEY GET TALKED ABOUT! Not to mention, they have about 100 - 130 people look at their merchandise that they would not have had before!

    I have been in situations where dealerships are offered to have their product at event for FREE, and they have declined. This is not good for business!
    I also run numerous events all over the nation and trying to find dealerships to sponsor a tournament is almost impossible.

    I think that it is important to get your name out there in your community. Get people talking about the "killer car I saw at Saturday's charity event!" You will get credit for helping your community (one more reason for clients to come to you) AND more people will see your product!

    If anybody has any interest in any of this information, please, let me know!


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    Melissa L. Kepley, M.S.W.
    Director of Sales and Advertising
    Tournament Promotions
    757.439.2515

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    Junior Member Local Auto Marketing's Avatar
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    Absolutely! Participate in as many events as possible in the community. Non-profits, fundraisers, charity events, community gatherings. It not only puts your name and product out there, but also looks very good for your dealership. This is one step to capturing your local demographic. Start close, and work your way out to surrounding areas (that is what internet ad's are for).

    Dealerships have a better chance of earning a reputation and foot traffic by participating in the community, rather than dominating the search engines for that particular city.

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    Yes That would help them to track you again f you are an agent. You can also send them events alerts, suggestion and car auction details easily.

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    This is very practical advice. But don't just attend events, host some of your own if you can.
    Our most recent event entailed filling up an F-150 with toys to donate to families in need. We are having the community donate toys and other Christmas items and for everything that the community brings in, we will match.

    Again this advice could not be more spot on. Be active in the community, and the community will be active with you.

    Jordan Valley
    www.dokmo.com
    Last edited by JordanValley; 12-07-2012 at 04:58 PM.

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    To what extent will promoting your name in the community help? In the present time most customers search online to find the best deals. Why would someone go to a dealership because they saw a "killer car" at an event, when they can search online, find that same car, at a killer price. Thoughts?

    How can you properly sponsor an event and be cost efficient, what would be your return on investment?
    Last edited by MasterTech; 05-09-2013 at 05:47 AM.

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    Hello,

    I completely agree with what mentioned previously. Promoting your business is key.

    With a platform i found,called Retellity, companies can advertise for FREE, grow their network with Local customers + publish their deals , WITHOUT any Commission fee.

    You should have a look as it is a break through approach.

    Retellity.com

    Best,
    Alex

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    Junior Member andytrig32's Avatar
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    From an online marketing perspective, the more "events" that create buzz online will help in the organic ranking of your car dealership website. I would also make sure that you leverage all the events you are a part of on pr sites that get syndicated.
    Check out Net Driven's new Virtual Showroom for car dealers.

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