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Discuss Help Marketing to Hispanic Customers in the Automotive Internet Marketing forum at Car Dealer Forums; I just hired a new person, who is bilingual (mostly Spanish speaking), and we have ...
  1. #1
    Junior Member KathySellsCars's Avatar
    Join Date
    Nov 2011
    Henry County, Georgia

    Exclamation Help Marketing to Hispanic Customers

    I just hired a new person, who is bilingual (mostly Spanish speaking), and we have a large Spanish-speaking demographic to cater to in our area. Does anyone know how or where to get leads specifically for Hispanic customers?

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  2. #2
    Junior Member Markjennison's Avatar
    Join Date
    Dec 2016
    Elkhorn WI


    Hey, yes, I actually have a free training webinar where I will be showing ways to generate new leads instantly regardless of race see the link...
    Mark Jennison
    Sales Performance Trainer


  3. #3
    Junior Member
    Join Date
    Dec 2016
    Lehighton, PA


    Hey Kathy,

    There are a ton of ways to generate Hispanic leads. First I would recommend getting a Hispanic website. There are several options on the marketing for Hispanic auto dealer websites, but most of the time they just have a Google Translate button on an English speaking website. There is one that we have our client take advantage. It is offered through Dealer E-Process. It is full translated and will immerse the customer fully in to the Hispanic shopping experience. Second would be how to get the "word" out about your new Hispanic website. I would suggest Facebook Ads and Adwords. There are a number of ways to leverage these paid search mediums to get more Hispanic leads from your area. Drop me a line or visit my company's website at and I can go over a great strategy, both online and offline that will sure to fit your budget.

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