Filed under: Hybrids/Alternative, Green, Marketing/Advertising, Saturn


The Saturn Green Line is no longer. In its stead, the planetary brand's hybrid models will simply be known as hybrids. We think this is a good idea considering that the word 'hybrid' is much more readily associated with saving gas than the Green Line moniker. According to Mike Morrissey, a Saturn spokesman, "It was simply a practical matter. As we expand our hybrid lineup, the names were getting a bit long. It's hard to write a short sentence about the Saturn Vue Green Line 2-Mode Hybrid." Amen to that. Though the Green Line name will disappear, the performance version of Saturn's models will retain their Red Line badges.

Saturn's current green line of hybrids includes two models, the Aura and the Vue, both equipped with the so-called "mild hybrid" system that is not capable of moving the vehicle under electric power alone. Next year, a version of the Vue utility vehicle will be offered with a system derived from what is currently available in the Tahoe and Yukon full-sizers known as the 2-Mode. That model will be a full hybrid and should return much better mileage than the current Vue hybrid, which is rated at 25 mpg in the city and 32 on the highway.

[Source: Kicking Tires]
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