Filed under: By the Numbers
You're going to be reading in the mainstream press about how horrible sales were in the U.S. during June, 2008. Yes, they were bad for many automakers, but consider that there were only 24 selling days last month versus 27 days in June, 2008. This makes comparing raw sales numbers misleading, since there were three fewer days to sell. Thus, as always, all the percentages below represent the change in Daily Sales Rate, i.e. the average number of vehicles sold per day, not the change in raw number of vehicles sold.

The big news is how hard Toyota fell last month, its DSR dropping 11.5% as a whole while the Toyota brand itself fell 10.3%. Cross-island rival Honda, however, bucked that trend by improving its DSR a whopping 13.8% and 17.9% for the Honda brand alone. Among the domestics, General Motors fared best with its DSR falling only 8.3%. If you look closely at the list below, while HUMMER, Saab and GMC were down in the big double digits, GM's volume brands held their own and most were down less than 5%. Ford, meanwhile, dropped its DSR by 19.1% (note this is the first month Jaguar and Land Rover sales were not included in Ford's numbers), and Chrysler, LLC, which performed the worst, saw its DSR plunge 28%. As you can see, however, many brands found a way to make it work in June, with Audi, BMW, MINI, Hyundai, Kia, Mazda, Mercedes-Benz, Subaru, Suzuki and Volkswagen all up in a big way.

Biggest Winner
MINI 40.5% at 5,211 (6/07: 4,174)

Biggest Loser
HUMMER -54.2% at 2,072 (6/07: 5,093)

BRANDS
Acura -16.4% at 12,456 (6/07: 16,766)
Audi 18.5% at 8,203 (6/07: 7,789)
BMW -6.6% at 20,944 (6/07: 25,220)
Buick -34.4% at 9,631 (6/07: 16,519)
Cadillac -3.1% at 14,337 (6/07: 16,647)
Chevrolet -3.5% at 159,998 (6/07: 186,474)
Chrysler -36% at 27,128 (6/07: 47,658)
Dodge -21.3% at 63,687 (6/07: 91,089)
Ford -19.8% at 145,715 (6/07: 204,303)
GMC -14.6% at 30,713 (6/07: 40,457)
Honda 17.9% at 130,083 (6/07: 130,083)
HUMMER -54.2% at 2,072 (6/07: 5,093)
Hyundai 14% at 50,033 (6/07: 49,368)
Infiniti -0.9% at 9,304 (6/07: 10,558)
Jeep -32.8% at 26,642 (6/07: 44,600)
Kia 21% at 28,292 (6/07: 26,288)
Lexus -21% at 20,253 (6/07: 28,869)
Lincoln -12.5% at 9,718 (6/07: 12,494)
Mazda 3.8% at 23,771 (6/07: 25,761)
Mercedes-Benz 12.4% at 19,576 (6/07: 19,589)
Mercury -16.3% at 11,657 (6/07: 15,660)
MINI 40.5% at 5,211 (6/07: 4,174)
Mitsubishi -35.2% at 7,494 (6/07: 13,014)
Nissan -8.3% at 66,543 (6/07: 81,655)
Pontiac -5.1% at 28,402 (6/07: 33,683)
Porsche -8.7% at 2,650 (6/07: 3,267)
Saab -51.7% at 1,872 (6/07: 4,361)
Saturn -1.9% at 18,912 (6/07: 21,686)
Subaru 18.4% at 18,007 (6/07: 17,108)
Suzuki 6.6% at 9,785 (6/07: 10,325)
Toyota -10.3% at 172,981 (6/07: 216,870)
Volkswagen 12.8% at 23,208 (6/07: 23,137)
Volvo -17.7% at 7,001 (6/07: 9,572)

Not Yet Reported
Jaguar
Land Rover

COMPANIES
BMW Group 0.1% at 26,155 (6/07: 29,394)
Chrysler Group -28% at 117,457 (6/07: 183,347)
Ford Motor Co -19.1% at 167,090 (6/07: 232,457)
General Motors -8.3% at 265,937 (6/07: 326,300)
Honda America 13.8% at 142,539 (6/07: 140,935)
Nissan North America -7.5% at 75,847 (6/07: 92,213)
Toyota Motor Co. -11.5% at 193,234 (6/07: 245,739)
Permalink | Email this | Comments
</img>
</img> </img>


More...