Filed under: By the Numbers
Check it out. We've completely revamped By the Numbers to convey more sales information than before in a much easier to digest way. Now we'll be reporting both the change in monthly sales volume for each brand and automaker as well as the change in their Daily Sales Rate or average number of vehicles sold per day. On to the armchair analysis...

Poor sales continued through the month of August as only a handful of brands are able to brag about increased sales. Nissan North America bucked the trend entirely reporting a 13.6% gain for the combined brands of Nissan and Infiniti with each marque reporting its own individual increases. Credit goes to VW (2.9%), as well, which posted a solid number, and the BMW Group (1.0%), which barely earned a positive increase in sales thanks to a strong 34.1% increase in MINI sales.

While GM (-20.4%), FoMoCo (-25.6%) and Chrysler LLC (-34.5%) sales were all down in a big way, Toyota MoCo and Honda America were also not immune falling 9.4% and 7.3%, respectively. In this environment, brands should consider a single-digit drop a small victory considering the majority of brands that fell by 10% or more.

#comparechart { border: 2px solid #333; border-collapse: collapse; } #comparechart td { padding: 3px; border: 1px solid #ccc; vertical-align: top; margin: 0; line-height: 1.3em; font-size: 80%} #comparechart th { font-size: 80%; font-weight: bold; text-align: left; padding: 4px; background: #eee; } #comparechart th.mainth { font-size: 75%; border-bottom: 1px solid #333; } #comparechart td.red { background-color: #f08c85; } #comparechart td.green { background-color: #b3e2c4; } #comparechart td.yellow { background-color: #ffffcc;} BY THE NUMBERS - August 2008 Brand Vol.
Total Vol. 8/08 Total Vol. 8/07 DSR
Daily avg 8/08 Daily avg 8/07 Acura
-8.2% 15,089 16,436 -8.2% 559 609 BMW -4.1% 25,462 26,562 -4.1% 943 984 Buick -7.7% 17,833 19,324 -7.7% 660 716 Cadillac -20.9% 15,405 19,481 -20.9% 571 722 Chevrolet -19.2% 185,080 229,012 -19.2% 6,855 8,482 Chrysler -44.2% 24,337 43,650 -44.2% 901 1,617 Dodge -24.6% 62,422 82,841 -24.6% 2,312 3,068 Ford -26.2% 133,088 180,282 -26.1% 4,929 6,677 GMC -17.6% 42,194 51,222 -17.6% 1,563 1,897 Honda -7.2% 131,766 141,906 -7.2% 4,880 5,256 HUMMER -62% 2,160 5,677 -62% 80 210 Hyundai -8.8% 41,130 45,087 -8.8% 1,523 1,670 Infiniti 8.0% 11,076 10,252 8.0% 410 378 Jeep -43.7% 23,476 41,712 -43.7% 869 1,545 Kia -6.7% 25,065 26,874 -6.7% 928 995 Lexus -9.1% 29,281 32,199 -9.1% 1,084 1,193 Lincoln -8.5% 9,540 10,423 -8.5% 353 386 Mazda -4.4% 23,680 24,762 -4.4% 877 917 Mercedes-Benz -11.8% 18,507 20,980 -11.8% 685 777 Mercury -31.7% 8,393 12,296 -31.7% 311 455 MINI 34.1% 5,469 4,077 34.1% 203 151 Mitsubishi -29.3% 9,200 13,020 -29.3% 341 482 Nissan 14.2% 97,417 85,275 14.2% 3,608 3,158 Pontiac -38.3% 24,257 39,324 -38.3% 898 1,456 Porsche -44.9% 1,404 2,548 -14.4% 52 94 Saab -50.1% 1,503 3,011 -50.1% 56 112 Saturn -3.5% 20,385 21,117 -3.5% 755 782 Subaru -14.4% 7,098 8,289 -14.4% 263 307 Suzuki -31.7% 6,083 8,916 -31.7% 225 330 Toyota -9.4% 182,252 201,272 -9.4% 6,750 7,455 Volkswagen 2.9% 22,292 21,655 2.9% 826 802 Volvo -48.8% 4,669 9,119 -48.8% 173 338 COMPANIES BMW Group 1% 30,931 30,639 1% 1,146 1,135 Chrysler LLC -34.5% 110,235 168,203 -34.5% 4,083 6,230 FoMoCo -25.6% 151,021 203,001 -25.6% 5,593 7,519 General Motors -20.4% 308,817 388,168 -20.4% 11,438 14,377 Honda America -7.3% 146,855 158,342 -7.3% 5,439 5,864 Nissan NA 13.6% 108,493 95,527 13.6% 4,018 3,538 Toyoya Mo Co -9.4% 211,533 233,471 -9.4% 7,835 8,647 August 2008 had 27 selling days versus 27 selling days for August 2007
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