Filed under: Trucks/Pickups, Marketing/Advertising, Dodge


Cowboys and truck-lovers unite for the Texas State Fair every year around this time. It's where big-time truckmakers often release special editions of their pickups just for the Texas market, again underscoring just how important the Lone Star State is for sales. So it is this year with the 2009 Dodge Ram Lone Star edition. Starting life down the assembly line as a Ram Crew 1500 SLT in either two- or four-wheel drive, various chrome accents, 20-inch wheels (either painted or chromed) and big 4-inch dual exhausts integrated into the rear bumper have been added. Inside, a lighting group is standard equipment along with an up-level leather steering wheel. Lest those following you don't know what or where you're driving, a Lone Star badge is affixed to the tailgate left of the huge Ram-head logo. Very subtle. The good news is that Texans won't be charged an arm and a leg for the Lone Star edition, as it adds just $1,500 to the price of a HEMI-equipped Ram, a big savings over the $3,560 it would cost to replicate otherwise. If all of this is enough to make you want one, and you live in Texas, expect the Lone Star to reach your favorite dealer sometime next month.

Gallery: Dodge Ram Lone Star


[Source: Dodge]Continue reading Dodge Ram Lone Star Edition debuts at Texas State Fair


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