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Hyundai
Click above for two high-res pics of the Hyundai Genesis Prada
Nobody blinked when
Subaru and L.L. Bean hooked up. Or when
Mercury and Nautica got busy. And remember those
Levis Edition Jeeps? That actually worked.
But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously bad business decision for Prada. But Hyundai's gone all upscale with the
Genesis and, in this economy, Prada's not nearly as picky about where it gets publicity.
In April, Hyundai will show one of three
Prada Genesis sedans at the Seoul Motor Show. The other two cars will be auctioned for charity at the Prada Transformer, which is some kind of temporary building that will showcase art, cinema and fashion events. Whatever. All we know is that buyers of the Prada cars can probably expect some of the best leather seats they've ever sat in for probably the most money ever paid for a Hyundai. At least it's for charity.
Gallery: Hyundai Genesis Prada 
[Source:
Carscoop]
Hyundai goes even more upscale with Prada Genesis originally appeared on
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