Filed under: Marketing/Advertising, Audi


The Giants and the Patriots may be disappointed not to have made it back to the Super Bowl this year, but at least Audi will be back again. The German automaker aired a spot during last year's NFL championship game depicting the R8 supercar as a cameo in the original Godfather movie. During this year's game, however, Audi's commercial will feature action movie star Jason Statham behind the wheel of the A6.

Statham has carved out a niche for himself in Hollywood as the perennial getaway driver, and while he's driven all sorts of getaway vehicles in various films, the BMW he drove in the first Transporter movie was replaced by an Audi for the subsequent sequels. In the Super Bowl commercial, Statham will reportedly try getting away in a number of different luxury sedans before settling on a supercharged A6. We'll see if he manages to escape when the commercial airs on February 1, alongside Danica Patrick's spot for GoDaddy.com.

[Source: Automotive News - subs. req'd]Audi returns to the Super Bowl with Jason Statham and the A6 originally appeared on Autoblog on Thu, 22 Jan 2009 14:26:00 EST. Please see our terms for use of feeds.


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