Free webinar June 5 at 2pm EDT provides important best practices that can save dealership dollars, increase service business, and rev up car sales

Daytona Beach, FL–May 24, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the second in a series of free webinars that the company is hosting with Automotive News -- all dedicated to increasing service customer loyalty, service revenue, and vehicle sales. The second webinar in the series focuses on 5 critical best practices for successful business development centers (BDC) and takes place June 5th at 2pm EDT.

Titled 5 C-crets to a Successful BDC, the webinar is moderated by Automotive News publisher Peter Brown, and features the expertise of DMEautomotive VBDC Director Wendy Woodard and DMEautomotive CMO Mike Martinez -- as well as in-the-trenches insights from special guests Dan Weibelhaus, Corporate Customer Retention Manager for Suburban Collection and BDC Director of Suburban Chrysler, and Matt Gray, Service Director of Suburban Toyota Scion and Volvo of Troy.

“There was a time when an unanswered customer call in a dealership simply meant they would call back a little later … but today, that call goes to a competitor, and missing even three calls a day can have a sizable impact to your bottom line,” said Woodard. “Five C-crets to a Successful BDC is devoted to encouraging dealers to adopt a few simple strategies and approaches that are often overlooked in their stores, but that can reap major benefits in increased service business, ramping up car sales, and overall customer loyalty – as the real world experiences of our guest dealer speakers will demonstrate.”

For more information and to register for the 5 C-crets to a Successful BDC webinar click here: http(colon)//event(dot)on24(dot)com/r(dot)htm?e=461971&s=1&k=BBA40C3CAF4F874604C6CA8F1 88D2E0D

Over 600 attended the first DMEautomotive/Automotive News webinar, which focused on DMEautomotive’s groundbreaking research on the changing service loyalty landscape. The webinar is still available at: http(colon)//bit(dot)ly/KzfyPS

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About Automotive News
Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925. In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, is a vibrant Web site with more than four million page views monthly. It contains the day's breaking news and features two daily newscasts and webinars. Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

DMEa Media Relations:
Melanie Webber, mWEBB Communications, 949-307-1723, melanie(at)mwebbcom(dot)com
Angela Jacobson, mWEBB Communications, 714-454-8776, angela(at)mwebbcom(dot)com

› See More: DMEa/Automotive News Webinar Reveals the Secrets to a Successful BDC