Canadian Dealer Digital Marketing Breakout Session Added to DrivingSales Executive Summit

Built by Canadian dealers for Canadian dealers, exclusive line-up offers progressive digital content targeted at Canada market; includes keynote from Al Awadia of Google Canada

Salt Lake City, Utah – September 17, 2013 DrivingSales today announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all Canadian dealers registered for the DrivingSales Executive Summit, the breakout session offers content on some of the hottest digital topics, trends and strategies for dealers in Canada today, including an exclusive keynote from Google Canada’s Al Awadia, ‘Canadian Car Buyer Behavior, the Path to Purchase, and Emerging Trends in the Digital Space.’ Held October 13th at the Bellagio Las Vegas, the Canadian Dealer Breakout Session is sponsored by cDEMO,, GloveBox and One-Eighty.
“Canadian auto dealers have been important constituents of the DrivingSales Executive Summit since its inception. This year, in response to dealer demand, we have created a breakout session that is unlike any other agenda at any other U.S. auto conference because it is built by Canadian dealers for Canadian dealers – and targets topics that are of specific urgency to the Canadian auto market,” said DrivingSales CEO and Founder Jared Hamilton. “While progressive U.S. and Canadian dealerships have many similarities, there are also some key differences in digital regulations and practices, which is why we are very pleased to provide this additional content of particular resonance for our Canadian attendees, and led by an exclusive keynote from Google Canada.”

In addition to the Google Canada keynote, other topics and speakers in the Canadian Dealer Breakout Session include:

  • ‘The “Made in Canada” BDC,” Robert Karbaum, E-Commerce Manager of Weins Canada, Inc.
  • ‘Are You in 2006 or 2014? A Walk Through 10 Years of Canadian Digital Marketing,’ Dave Hicks, Digital Marketing Manager of Ontario Motor Sales – Cadillac, Chevrolet
  • ‘Using Video on Facebook, Google+, Email and Your Website,’ Aleksandra Banas, Digital Marketing Manager for Lexus of Edmonton
  • ‘Responsive and Mobile First: Websites, Devices and Design for the Next Curve,’ Brent Wees, Partner & Client Service Director of Glovebox
  • ‘Brand Yourself for the Future: 5 Tools We Use to Compete with BIG Dealerships and Win!,’ Doug and Andrew MacIver, Co-Owners of

The Canadian Dealer Breakout Session runs from 8:00am to 2:00pm on October 13th, and immediately precedes the main agenda of the DrivingSales Executive Summit, which is held from 3:00pm Sunday, October 13th through Tuesday, October 15th, 2013 at the Bellagio Las Vegas. The DSES, which had record attendance in 2012 and has sold out every year since inception, is unique in the industry because auto dealers determine the speakers and agenda, as well as the finalists and winners of the Innovation Cup and the Dealer Best Idea Contest.

The Canadian Breakout Session is part of an exciting 2013 DSES line-up, including high-profile keynotes from former U.S. Navy SEAL Officer and decorated combat veteran, Leif Babin; global search marketing authority Danny Sullivan; Yelp, and The Walt Disney Company®, as well as twenty-one dealer-selected breakout sessions from industry experts and dealers on topics ranging from CRM, digital marketing, fixed ops, hiring, creating a culture of success, selling pre-owned vehicles, leveraging ‘big data’, video, and more.

Focused on providing the most relevant profit-building information to help auto dealers formulate their business plans for the following year, the DrivingSales Executive Summit includes three days of collaboration and fresh, leading-edge information from special-topic breakouts, expert panels, dealer and vendor contests, and world-renowned speakers. The DSES is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The summit has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information on The Canadian Dealer Breakout Session (free to all Canadian dealer attendees), go to Canadian Breakout Session |

For the full DrivingSales Executive Summit agenda, go to 2013 Agenda | DrivingSales Executive Summit

Each year the DrivingSales Executive Summit automotive conference sells out. Tickets are still available at Register Your Dealer Team Today | 2013 DrivingSales Executve Summit. For more information about the DrivingSales Executive Summit and to register, visit: or contact Stay tuned for DSES news as it develops on and on Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

For more information check out today’s blog on DrivingSales at:

About The DrivingSales Executive Summit (DSES)
The DrivingSales Executive Summit is where the most progressive dealers gather to collaborate and learn forward-thinking trends in automotive operations. DSES features world-renowned experts on marketing, technology and retail operations from inside and outside the industry, who provide the most valuable and actionable insights for today’s dealership professionals. The DSES agenda is dealer-driven, ensuring the content is 100 percent focused on the needs of progressive dealers. Only the top 10 percent of speaking applications selected by DrivingSales members make it on the agenda.

To protect the quality of the event, seating is limited and always held at a 5-diamond venue. DSES has sold out every year. For those interested in attending, securing seating as early as possible is recommended. For more information, visit

About DrivingSales
DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.

Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has a registered user in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit, and

DrivingSales Executive Summit Media Relations:
Melanie Webber (, mWEBB Communications, 949.307.1723

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