Discuss Just Starting Out In The Trade (tips please ) in the Classified Sites forum at Car Dealer Forums; Been wanting to start out in the auto trade for few years and finally took ...
Advertise your vehicles on the web as much as you can, find out free sites and list vehicles there, search engines will start showing your vehicles as well as your name/company name.
Secondly, make a blog and start posting there, have good articles, reviews as well on the blog too, in addition to your cars advertisement, you can have banners on them as well.
You can list your cars on http://www.autosad.com free for one year with 30 pics and description of 4000 characters, then social book marking of your ad for maximum exposure and extensive viewership.
Last edited by autosad.com; 11-10-2010 at 10:10 AM.
I find it really depends on the value of the car your marketing. Kijiji for instance in canada is great for under $5000. Newer/costlier vehicles, you get a lot of 'trade you my car for your car' type of inquiries and ridiculous offers.
How about using social media sites. It is big help in promoting a new business. Like creating a fan page in facebook. And now we have the google plus where you can share the important information and updates of your business.
Im in the same boat. I started another thread. maybe what I have learned can help. Im coping my question here.
I have been looking to put my used car inventory online. I have done research on At.com, cars.com and RAN. I have about 45 used cars. At.com is quoting me around $900/month, cars.com around $750/month and RAN $600/month. From all the info Im getting these prices seem to increase each and every year and their are contracts I must sign. I am leaning toward doing business with RAN. however it seems they are kinda new to the block. They have no contract. The salesperson from RAN informed me of over 23 partnerships they had with kbb, motortrend, vehix, car&driver, aol autos..etc. and said they had over 600 dealers doing business with them and that number was growing. Just read an article in Motor trend about RAN partnering with CarsDirect. So they seem legit. My questions...Who should I go with? Is/are any dealers in North Carolina using RAN? Does anyone know anything about Recycler Automotive Network? Has anyone been approached by RAN? They are owned by Target Media Partners in Calf. and have a "turbo care" program. Any help or insight would be appreciated.
TJ, from an internet marketing perspective... I suggest that you start posting your used cars online, on your own, at first. Hopefully you have a website, along with a page for each vehicle. Buy posting these vehicles on Craigslist, ebay, and on used car forums, your are not only going to get some inquiries about the vehicles, but you will also boost your page ranking in the search engines. You can also increase traffic to your car pages by being active on the social media sites, posting pics of the cars, and creating several blogs that also backlink to your site. These are the inexpensive or free suggestions to start off with.
If you have a limited budget, I suggest advertising online..however, you will get blown away by the "big dogs" in your competitive market on Google, bc their budgets are unlimited and they dominate this search engine. I would begin with advertising in bing, using long-tail keywords that will lead to a high(er) conversion rate and boost your ROI. Second, I strongly suggest using Facebook's paid advertising program. It targets a very specific market based on your preferences, the click through rate is much greater, and the cpc is cheaper than the big 3 search engines. I would recommend that you do some research before you jump into this strategy, or outsource to a company that won't rob you and will give you some creative control as to who to target, keywords used, and budget spent. Hope this helps
- management, localautomarketing dot com
I know someone who parked his cars on a friends front drive (busy road) with a for sale sign on within 2 years he now has his own garage the tip is to start small and move up
Last edited by jamesuk; 02-23-2012 at 01:07 PM.
Right, you should start locally. First of all make a "google places" entry and do some advertising (print and online).
Sure, it's always the best to have a funny campaign (radio or local TV)...
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