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Discuss Direct Marketing Campaigns: Itís the Little Things That Matter in the Customer Relationship Management forum at Car Dealer Forums; When it comes to direct marketing campaigns, itís human nature to think big. Whether itís ...
  1. #1
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    Default Direct Marketing Campaigns: Itís the Little Things That Matter

    When it comes to direct marketing campaigns, itís human nature to think big. Whether itís rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or Service postcard, we all have a tendency to want to ďwowĒ the recipient with bright colors, killer graphics and an awesome call to action.

    In reality, youíre re-inventing the wheel and over-thinking the whole initiative.

    Itís always a good time to remind yourself that the mantra of ďKeep It Simple, StupidĒ is still a best practice in your direct marketing campaigns.

    While keeping that in mind, it should also be noted to remember these other simple aspects when brainstorming for that upcoming program.
    To read the rest of this blog, please click this link.


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  2. #2
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    Interesting, thanks!

  3. #3
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    Quote Originally Posted by Firmhelm View Post
    Interesting, thanks!
    Thanks for reading!

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