When it comes to direct marketing campaigns, it’s human nature to think big. Whether it’s rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or Service postcard, we all have a tendency to want to “wow” the recipient with bright colors, killer graphics and an awesome call to action.

In reality, you’re re-inventing the wheel and over-thinking the whole initiative.

It’s always a good time to remind yourself that the mantra of “Keep It Simple, Stupid” is still a best practice in your direct marketing campaigns.

While keeping that in mind, it should also be noted to remember these other simple aspects when brainstorming for that upcoming program.

To read the rest of this blog, please click this link.

---

› See More: Direct Marketing Campaigns: It’s the Little Things That Matter

Interesting, thanks!