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In order to build an automotive dealer’s online presence, there are a handful of points to consider. A recent blog on building your dealership’s online presence highlighted such tips as engagement, reach and choice as valuable techniques in establishing that existence.

In this blog, we’ll tackle the practice of engagement as a key component in your marketing efforts online. In future blogs, we’ll delve into the other components that can help establish and maintain a dealer’s online presence.

First thing’s first: what is engagement?

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› See More: Rules of Engagement: Helping to build your online presence