Dealer Socket Clients? We are now well into our fourth CRM vendor in the past three years at our dealership, and are having the same misgivings about the whole process that we have had in the past. That same "itchy-twitchy" I need to do something feeling.......
Being reasonably intelligent business people that we are, I am really wondering how and where can we get the direction to change our corporate culture sufficiently so as to embrace the possibilities of CRM, rather than to see it is unwanted accountability.
Ideas? |