 My Experience As An Internet Director
I ran the internet department for 3 dealerships. I was new to the car business, but they hired me because I've been selling items online since 1994. Basically, I know what works. what doesn't.
The first mistake they made? They signed a 3 year contract worth over $300,000 with BZ Results. They actually signed it a week before they met me. As soon as I saw it I was horrified! Bad Idea!
The second: Hiring ex salespeople to run their internet department. Bad move, even General Motors says to do that in their training. Why would you want to use your dime to teach somebody they know nothing about? Plus the turnover rate is so high you can't measure.
Then, GM signed the agreement with Cobalt. I'm not very happy with it but it's better then BZ Results. With all the advertising GM has been doing we're lucky if we get 30 visits a day. They did recently improve their vehicle listings page to look nice. The problem? It automatically spams the heck out of your title tags and stuffs them with too many keywords. It will get indexed in Google, but you'll be on the 50 thousandth page.
What I did to make a difference? I had a third website built from scratch that was search friendly, and every single page can be indexed in all search engines. The result? I get over 500 unique visitors a day (organic) and it is our number 1 lead provider. I took a site that cost 10K to build (and own) and blew away a company that charges 100K a year!  | 
07-14-2008, 01:16 AM
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