Dealer.com is now linking its customers’ inventory to Google Base, a content search system with appeal to advertisers because it puts products (like vehicles) on the front shelf for users searching for things on the Web to see.

Bonfigli says as far as he knows, Dealer.com is the only company providing the automatic inventory uploads to clients. Bonfigli said Dealer.com has been uploading its clients’ inventory for about a month but working to make sure everything was running smoothly before officially announcing the service today.

Dealer.com has proven to be an innovative company in this business vertical and also has a knack for gaining press attention. Google Base is still an under-developed system but that is changing quickly. I am curious to see how this impacts Dealer.com users benefiting from the service.

Original Blog Entry on BlogPro Automotive

I would say dealer.com is a bit behind if they just started with googlebase. I have been uploading since they opened the service well over a year ago. At the time the traffic was good. Now the traffic is dismal.

If you miss the boat and anyone getting on board now did, you miss the opportnities. Same is true for adwords, you could buy and sell cars using google's adwords. Now you pay an arm and a leg just to get one fake click through.

I am not saying my site is better than dealer.com. Just that it is a mistake to praise someone for being slow off the line. With a reaction time of 1.02 years its not much of a race.

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With a larger company like dealer.com, I suppose it takes longer for them to adapt to new things. They certainly aren't the first to upload to google base, but they are probably the first large company to do so. Bonfigli could've worded things differently.