A couple months ago I had posted an entry questioning readers about where the online community was in this industry (Click here to check it out). I had just embarked on this blog venture at the time and was searching all about for the online activity in the automotive online marketplace, but there was little to be found. Today however is revealing a different story.

In the past month I have come across a few new online ventures specific to this industry, some of which I have already posted on and some which I have not. Interestingly, of the recent discoveries I have encountered, the target audience or clientele for some of these sites has been the independent dealers. I find this encouraging because it shows the innovativeness of technology and marketing providers out there for the independents. Call it a sign of grassroots if you will.

Take a look at AutoJini’s blog and HigherTurnOver’s blog. Both target the independents and for similar reasons from what I can tell. They both are providing website solutions designed for the independent dealer but both are backing up this standard product with innovative technology resources such as blogs with content written to help market their businesses and sell cars. This is cutting edge.

I look forward to getting closer to these innovators a bit more that are behind these sites and I am encouraged to see that the online community for this marketplace is indeed growing.

Originally Posted on BlogPro Automotive

Alot of new platforms are coming out for independents to keep pace. I read an article speaking of how AutoTrader.com is forcing the lil guys out of the picture by increasing advertising fees.

However, if anyone is moving the small guys out the way its the business models such as Carmax/ Auction-Direct that do not bring anything back to the dealer level. No sales- no cars- no leads... they strip all of that from the independent.

just my 2 cents

The Automotive Digital Marketing community serves the Internet Sales and Marketing Profession as a place where the exchange of ideas, contacts and wisdom can be used to further extend the overall level of knowledge and skill sets within our industry.

The ADM community has well over 450 active members participating and sharing business practices, tips, techniques, strategies and tactics that are working at dealerships all over North America. There are over 100 videos, files, spreadsheets, email templates, phone scripts and other useful tools available for download by members and the site has become a major source of networking and establishing valuable contacts and resources. Internet Sales Managers, General Managers, Dealers, BDC Managers, supplier and vendor associates, automotive consultants and many others find this site to be enormously useful and valuable on a daily basis.


Here's a link that uses my personal invitation code to get you into an active membership for free with full access


Ralph Paglia
RALPHRPAGLIA.COM

cell: 505-301-6369
rpaglia@gmail.com

why should they go for fees,if there are lots of free services . . .?

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Not saying they should go for fees.. just sayin gthere are entitites out there that are really trying to eliminate the independent altogether. Fees are awlays going to ba thorn in the sides of many, but some business/ leads/ and sales are better than none- esp at the hads of direct competition such as Carmax/ Auction-Direct- etc...

The Automotive Digital Marketing Professional Community is an online portal and applications suite that serves the Automotive Internet Sales and Marketing Profession as a place where the exchange of ideas, contacts and wisdom can be used to further extend the overall level of knowledge and skill sets within our industry.

The ADM community has well over 775 active members participating and sharing business practices, tips, techniques, strategies and tactics that are working at dealerships all over North America. There are over 500 videos, files, spreadsheets, email templates, phone scripts and other useful tools available for download by members and the site has become a major source of networking and establishing valuable contacts and resources. Internet Sales Managers, General Managers, Dealers, BDC Managers, supplier and vendor associates, automotive consultants and many others find this site to be enormously useful and valuable on a daily basis.

Here's a link that uses my personal invitation code to get you into an active membership for free with full access

Ralph Paglia
RALPHRPAGLIA.COM
cell: 505-301-6369
rpaglia@gmail.com