I wanted to learn more about how dealership owners go about about picking names for for their businesses online presence. Is that primarily handled by Marketing agencies as part of branding and strategy?

My longtime mechanic closed up shop after a long career and I was able to pick up his domain which I think is a hot ticket for somebody in the automotive industry.

I've listed it on the usual domain forums and gotten a few offers, but mostly from people outside of automotive.

I guess my question is, in my efforts to find a suitable buyer, should I be more targeting the agencies that cater to dealerships and shop owners, or the shops themselves?

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