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Discuss Useful SEO Practices that Every Dealer Should Follow in the Dealership Web Sites forum at Car Dealer Forums; When looking at dealer websites I commonly shake my head and say 'why??'. They are ...
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    Default Useful SEO Practices that Every Dealer Should Follow

    When looking at dealer websites I commonly shake my head and say 'why??'. They are terrible at getting organic traffic and virtually no SEO practices are employed.

    The following is a good reference to follow when purchasing a site. Ask the builder questions based on this list. In the long run, if your page is built by these guidelines, you will save lots of money on web advertising campaigns and enjoy much more organic traffic on a daily basis.

    15 Minute SEO List - Learn how to SEO

    Something in particular dealers should keep in mind when getting the latest and greatest FLASH website that cost them many thousands of dollars:

    58
    A Flash home page
    Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.
    -3



    › See More: Useful SEO Practices that Every Dealer Should Follow

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    I think many dealers are still not getting automotive seo. Certain providers are seducing these dealerships into these bling bling, flash heavy sites that index poorly and generally rank bad. Another important thing to keep in mind is conversions. These overdone flash sites generally convert poorly plus with a flash design you don't have much control over your homepage unless you fork out $$$ to your design firm. Here are some up to date tips to help car dealers with SEO and Dealer websites in 2008. Enjoy!

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    Junior Member BigBucksAuto's Avatar
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    Default Brand new SEO tips from the pros

    The best part is that it really applies to auto dealers..

    The main problem with car dealersships is that there are only so many keywords to cars and only so many things that the end user searches under..

    That said... if a customer cannot find you online to check you out, you are shooting yourself in the foot.

    If you have no idea waht SEO is about, and your website is not paying for the price of the server, then you are best getting a professional to take care of it.

    I recommend DragonSearch Marketting.

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    Default Seo

    A lot of what is being said about SEO here is true, but not always so simple. For instance, someone may have the best of intentions while writing content for their site and making sure they have their keywords visible, yet end up accused of keyword spamming purely by accident.

    That said, if you have any questions, find an SEO company that works with auto dealers on a monthly basis for help and information. Many times, they charge at a level that makes it affordable to use them.

    Try Search Engine Managers, they are excellent and are very affordable.

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    I agree with full house. Good content with well chosen keywords is a very important part of SEO. Still, links to your site is the most important factor in SEO.

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    To add to the good suggestions already given, you should begin a regularly updated blog on your website. You could talk about new models, warranty questions, reliability awards and much more.

    This content will likely be keyword rich and will greatly help with your Google ranking. Be sure also to include nice pics with every post. They're a lot more visually-appealing than plain text alone.

    If you're interested in SEO changes that you can likely make yourself, check out Your Website: The Taj Mahal Nobody Knows About.

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    Full house,

    Blogs help with SEO in that they feature regularly updated content that is keyword rich, which will help Google and friends see you as relevant to the topics at-hand.

    Lucky Rock

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    Junior Member Dodge Truck Dealers's Avatar
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    Default Re: Useful SEO Practices that Every Dealer Should Follow

    You can find more info on top10seotips.com this is also fine site.


    Last edited by Dodge Truck Dealers; 12-26-2008 at 10:10 AM.

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    Default A Different Viewpoint On Seo Maximizing

    One thing to keep in mind with SEO efforts is that every web site provider worth their salt is trying to do the same thing...raise their, or their clients, web sites higher in the search engine results. It is a worthy effort and one that needs to be done. However, with sooooo many talented, qualified individuals doing this, it is difficult to beat the 1,000,000's of sites to the TOP of the search engine results.

    My take on this is as follows... for most car dealerships and finance companies, "search is local". By that I mean, your customer is only going to drive so far to buy a vehicle. So use your advertising and web merchandising efforts to drive YOUR customers in your market to your site. Raise your awareness high enough in your customers mind so they type in some version of your URL (website name) or company name directly into the search engine. This will definitely raise your ranking in the search engine results and get you more clicks to your web site. The main reason is...it's your customer, and she is looking for you!

    This is what we do in addition to our SEO efforts.It works very well, and is cost effective. Although we specialize in BHPH web merchandising and web sites, it works for all automotive and finance web sites.
    Charley Pompey, www.digaps.com
    Last edited by Charley Pompey; 01-02-2010 at 11:08 AM.

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    Default SEO - 3 simple and easy tips.

    Everybody serious about SEO knows that it takes time and dedication.
    I would not advise any dealers to spend their time to do their own SEO, but here are some easy tips to improve your SEO ranking.

    Make your website SEO friendly.
    Use a title, description and meta tags on all your website pages. Make sure you include a sitemap.

    Make sure you have relevant content on your website. Use keywords on your website to emphasis what your website is all about and use bold font to emphasis important keywords.

    Link your website. Go to forums, social networks, video sites (youtube), blogs, other dealer websites, other complementary products and speak about your company, products and don't forget to include a link to your website.

    SEO and SEM are becoming more complex every day as SEO experts and search engines are outsmarting each other. Also, as SEO and SEM are both time intensive, you might want to outsource them so you can concentrate on managing your dealership, i.e. sell more cars.

    Alan
    www.V12Software.com
    V12 Software SEO partners are reliable and among the most cost effective on the market. Packages range from $29 to $499 per month.

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