You've heard of Bluetooth. In fact, you probably spoke on your Bluetooth headset today. But what in the world is Bluetooth marketing?

Bluetooth marketing or advertising is the sending of digital brochures, short videos, contact forms and more via Bluetooth. It's free to send/free to receive and it's permission-based with responses logged to prevent spam. And it's much more effective than traditional advertising, with real world success rates as high as 80%. When is the last time one of your print, web, TV or radio campaigns yielded even 20%?

Your only hard cost is an inexpensive Bluetooth transmitter itself (which has a range of about 150 feet and can be managed remotely). Companies now using Bluetooth include Mercedes Benz, BMW, Land Rover, Nike, Hard Rock Cafe, DBS Bank and many others.

Imagine sending sales-generating info to every prospective buyer that sets foot on your lot, after hours or otherwise? The cool factor would be huge and with a click to call about a specific car, your salespeople would be able to start the conversation already knowing what the buyer's interested in and how to best serve them.

Of course, you could also take your compact Bluetooth transmitter to the next giant sale you host at a mall or other large venue.

Check out bluetoothbroadcasting.blogspot.com for case studies and to get started.

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Lucky Rock Consulting
Bluetooth Dealership & Auto Show Advertising