Where SEM falls short and how blogging fills that gap (Part I) - Page 2

JF-Panther · #11 (**permalink**) 05-24-2007, 04:40 PM

Quote:

Originally Posted by tavenger5

Organic. My main point was that if you already have a search engine friendly page, you don't have to spend as much on SEM or CPC campaigns.

Honestly, I haven't. Which ones?

I'll wait to post the websites until I have the conversion statistics. I'm working on retrieving them now.

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I was mainly referring companies like dealerskins, or bz results that make flash based sites which can't even be crawled. Run bsresults.com through a crawler simulator, see what you get. Probably just what they have in meta tags or title tag.

Unfortunately, meta tags do very little these days to improve SERP. Seems the search engines are after content more than anything. Text seems to be the best way to get the message across to the crawlers. Especially if the content is embedded in a flash or shockwave file.

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Google Adwords/Analytics provides some excellent tools for measuring campaign effectiveness. You can even roughly calculate things into dollar amounts and set up 'funnels' to see where visitors are going on your site. Analytics itself is free.

I personally love Google Analytics. However, I am worried that Google then has a bit too much information on your business.

yhurg · #12 (**permalink**) 05-24-2007, 08:49 PM

Quote:

Originally Posted by JF-Panther

I personally love Google Analytics. However, I am worried that Google then has a bit too much information on your business.

Funny you should say that because that is exactly what I was suggesting in the original post here that states, "...search engine marketing is a complex practice that I think benefits the search engine companies more than anything."

But I don't think it is a bad trade-off. Companies like Google and Microsoft that produce such useful and beneficial tools for the masses need that data to do it. So it's a win-win for everyone in a way.

JF-Panther · #13 (**permalink**) 05-24-2007, 08:55 PM

Quote:

Originally Posted by yhurg

Funny you should say that because that is exactly what I was suggesting in the original post here that states, "...search engine marketing is a complex practice that I think benefits the search engine companies more than anything."

But I don't think it is a bad trade-off. Companies like Google and Microsoft that produce such useful and beneficial tools for the masses need that data to do it. So it's a win-win for everyone in a way.

I agree. I just feel uneasy because can be like handing Google the books at the end of the month. Especially if you do Adwords in conjunction with Analytics. Google can tell just how important they are to your company. In theory, they could jack up the Adwords CPC so they make more money per conversion if they feel your conversion cost is not profitable enough. Thats a little scary!