If you haven't seen these studies before from Outsell and you are in charge of figuring out your car dealership's Internet strategy, these are a must read.

Automotive Research Eases Online Car Buying - Outsell

So... if consumers want more than car dealers are providing in the way of an Internet experience...

So... if consumers are willing to go further than car dealer websites permit them too...

So... if consumers are willing to pay a $100-$500 price premium for a better (presumably complete) online experience...

Then what does this look like?

My company has built a true eCommerce system for a car dealer to add on to their website. It is a guided, consumer-facing Desking + F&I product.

Consumers have to verify their email as part of creating their account in order to get in (added bonus... all unsold shopping cart summaries are sent to the dealership for follow up for maximum online + offline efficiency).

We preserve the "human" selling experience with a life-like looking and sounding avatar. Set up is a bit of a pain, but it is worth it. Allows the delivery of the effective sales psychology which makes eCommerce effective.

But this isn't a commercial. What are others on this forum doing to secure their profitable, competitive advantage on the Internet?

Is it working?

Is it honest? (and no, those don't need to be mutually exclusive answers).