No matter which aggregator you use, be it Autouplink USA, CDM Data, Dealer Specialties, or HomeNet's IOL system, your inventory is typically being distributed to places like Autotrader.com and Vehix.com as a text file each day which then gets loaded into a database where users must search and query to find your product.

While this is useful, it also limits the exposure of your inventory strictly to people actually searching for a vehicle. Unfortunately, these sites are more interested in advertising dollars than they are about your quality leads and so what you really get is some additional website traffic and email addresses that you must filter through, analyze, and then qualify in hopes to eventually sell or at minimum add to your CRM system.

The point is, your vehicles are not being presented to the millions of other Internet users out there potentially interested in buying a car unless they atively go to these sites.

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Ryan Gerardi