Thread: BMW India sped ahead to overtake Mercedes Benz

BMW India sped ahead to overtake Mercedes Benz India in terms of sales, for the first time ever, during 2009. For the 12-month period ended December, BMW sold 3,619 luxury cars in the country, as compared to the 3,247 luxury units that Mercedes Benz sold.

Terming the competitor's lead a "product cycle issue", he said: "We had only limited completely knocked down kits of the E-Class, which sold faster than we thought. We sold 686 kits and the demand was around 1,000 and we sold 1,600 cars of the C-Class," he said. The firm imports the kits and assembles them at its Pune unit.

Los Angeles SEO
search marketing solutions