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    Default Need an Automotive Advertising agency? Here are some tips

    Are you a local automotive company? Need to capture market share? You may know what you want your next advertising campaign to look like, but you need an automotive advertising company to bring it to life, and bring potential customers to your dealership.

    How do you decide? By taking into consideration these five bullets.

    • There’s probably a handful of esteemed advertising agencies in your market, but likely only a few that have created and managed an automotive advertising campaign. These agencies should be able to assess your business needs in short order and have creative concepts that can easily be employed, or possibly just repackaged, for your dealership.
    • Demand a portfolio of work or stack of case studies. Has this automotive advertising agency consistently done splendid work for year-end sales? Do they work with more luxury car dealerships, or pre-owned dealers. Previous work does not lie, and its will be the best indicator of what to expect for your own advertising campaign.
    • What sort of deliverables can the automotive advertising company provide in addition to a 30-second TV commercial? Are they versatile enough to handle media planning? Can they supplement the campaign with direct mail or email marketing? Heck, do they have any level of guerrilla marketing techniques? When it comes to giving your dealership the right amount of visibility, any good automotive advertising company must go above and beyond in the creativity department and leave you saying, "Wow, they nailed that advertisement" when its presented to you.
    • How quickly can you get in front of the customers? If you need to promote a sale, it’s likely that the turnaround time from concept to creation needs to be small. Make sure your advertising agency has your best interests in mind, don’t overload their producers with too much work, and can adequately complete your campaign in due time.
    • And just how much do you need to spend? Sales and leads are the nectar, the ends to the means, of an automotive advertising campaign. Compare rates of the various advertising companies in the market to know which one can give you the best offer. In short: ensure that you receive a high ROI.

    Consider these five bullets when selecting an automotive advertising agency. Look to capture market share, and let those eager customers clear out your lot.


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    Last edited by BlueDog; 09-09-2010 at 07:54 PM.

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