In my last blog, we discussed how themed products could impact your target direct marketing (TDM) campaigns. We emphasized how formulating a strategy and creating a theme for your TDM initiatives can get your target’s attention and get them in your automotive dealership’s doors.

Recently, we have also pondered so the question: “How many times does your door swing and your cash register ring?”

Now we’ll tackle the biggest facet of making your door swing and grabbing your customer’s attention to visit your dealership …CREATE PAIN! Simply put, creating “pain” is giving your customers reason to visit your dealership and create sales traffic.

So what would quickly create “pain”? People are always willing to discuss the features and benefits of a current product or promotion; you’re planting a seed in their minds that something else might be a better option.

More importantly, what is this pain they incur by not purchasing and can they live without it? Furthering that, would your customers be losing money if they do not conduct business with you today, this week or even next month?
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