When it comes to direct marketing campaigns, itís human nature to think big. Whether itís rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or Service postcard, we all have a tendency to want to ďwowĒ the recipient with bright colors, killer graphics and an awesome call to action.

In reality, youíre re-inventing the wheel and over-thinking the whole initiative.

Itís always a good time to remind yourself that the mantra of ďKeep It Simple, StupidĒ is still a best practice in your direct marketing campaigns.

While keeping that in mind, it should also be noted to remember these other simple aspects when brainstorming for that upcoming program.
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› See More: Direct Marketing Campaigns: Itís the Little Things That Matter