Results 1 to 2 of 2
Discuss How To Improve Dealership Retention? Try Service in the Vehicle Sales and Marketing forum at Car Dealer Forums; Customer retention is critical to an automotive brand’s success. This is particularly evident during a ...
  1. #1
    Senior Member
    Join Date
    Oct 2009
    Posts
    143

    Default How To Improve Dealership Retention? Try Service

    Customer retention is critical to an automotive brand’s success. This is particularly evident during a climate of prolonged economic recovery, in which each new-vehicle sale or automotive service is vital to a dealership’s bottom line.


    A 2010 J.D. Power and Associates survey, conducted to measure repeat vehicle purchases within a brand, found that customer retention had remained stable from 2009. In 2010, 16 of the 34 ranked brands improved their customer retention rates from the year prior. Of the remaining brands surveyed, customer retention either dropped or held steady over the same period.


    So how can your dealership retain your customers? Service.


    After the purchase of a new vehicle at the dealership the responsibility for continued interaction with that customer falls on the service department. Their ability to continue engaging a customer in service—and whether or not these same customers will purchase from your dealership again—will serve as a vital cog in customer retention efforts.
    How To Improve Dealership Retention? Try Service (blog)


    › See More: How To Improve Dealership Retention? Try Service

  2. #2
    Junior Member
    Join Date
    Mar 2011
    Posts
    2

    Default

    Thanks for your detailed tips, its true that customer retention is more profitable than having a new customer. Our company aim is to make a customer a client, knowledge, loyalty and finally advocacy.

Similar Threads

  1. How to Improve ROI and Increase Revenue at Your Car Dealership
    By dmeautomotive_SM in forum Blogging and the Car Business
    Replies: 1
    Last Post: 01-25-2013, 03:58 PM
  2. How To Improve Dealership Retention? Try Service
    By dmeautomotive_SM in forum Customer Relationship Management
    Replies: 1
    Last Post: 03-26-2012, 10:20 AM
  3. Use Customer Service to Improve Retention at Your Car Dealership
    By dmeautomotive_SM in forum Vehicle Sales and Marketing
    Replies: 0
    Last Post: 03-08-2011, 06:31 PM
  4. Use Customer Service to Improve Retention at Your Car Dealership
    By dmeautomotive_SM in forum Customer Relationship Management
    Replies: 0
    Last Post: 03-08-2011, 06:30 PM
  5. How to Improve ROI and Increase Revenue at Your Car Dealership
    By dmeautomotive_SM in forum Vehicle Sales and Marketing
    Replies: 0
    Last Post: 07-22-2010, 12:39 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •