As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.

Sales and service retention programs are critical to keeping your dealership top of mind with customers by delivering personalized, relevant and timely messages dependent on their position in the customer lifecycle. However, let’s face it, your dealership can send direct mail piece after direct mail piece, email after email, and place newspaper ad after newspaper ad…but if your dealership fails in one critical area, no marketing effort will help. What is that one critical area your dealership must not fail at?

Customer Service.
for more, check out our blog post on

› See More: Use Customer Service to Improve Retention at Your Car Dealership