75% of automotive customers use Facebook. This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States. But are these customers important for your business? The answer is yes. Not only are they important, but the future of your business depends on them. In fact, active Facebook users represent your best customers Ė the ones who make up 60 to 80% of your revenue. In a recent survey with U.S. automotive consumers, DMEa found that 57% of customers who spent at least $1,000 on automotive service in the past year visit Facebook at least once a day. That is at least 27% more than lower spending groups.

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