You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If youíre going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.
But how do you track your clout in social media? You send out your tweets and post on Facebook on a regular basis, but is there a way to know how far this message is really reaching? Is it falling on deaf ears? Luckily, youíre not the only one asking this question. Enter Klout.
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