Recently, we delved into the topic of reputation management and how online communities have impacted automotive sales and marketing efforts. In that posting, we highlighted two tenets that are front and center in those strategies – reactive and proactive marketing.

We noted that proactive marketing acts as a guide that sets the course of your direct automotive marketing campaigns. In that same breath, we noted it provides direct marketing professionals an active role in continuing to inform customers on products and services. Being proactive also has been known to impact and drive positive results to your dealership’s bottom line.

What we didn’t cover – however – is how an automotive dealership or direct marketer can effectively utilize their arsenal (digital, social and traditional media) in being proactive for their reputation management plans. The following provides a brief snapshot on how to effectively put together a pro-active campaign.

For more on "Direct and to the Point: How to be Proactive in your Automotive Marketing, click here.

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